Merit Street: PBR Teams
Merit Street Media made a big splash in the sports world by partnering with PBR Teams. A pairing of this magnitude required a grand introduction.
Pro Bull Riders
2024
Video
Broadcast Intro
To officially launch their partnership and the start of the 2024 Camping World Team Series season, Merit Street Media and PBR went big. The season intro features two award-winning musicians, an orchestra, plenty of cowboys, and the biggest LED stage in Texas. Performed by Lucrea and Dustin Lynch, "When I Ride" sets the high-energy tempo for every episode, a perfect fit for America's fastest growing sport.